A Website Should Not Cost A Fortune
Website design and developing companies often charge high fees to build a customized website for a business. Many use templates and then add a graphic or two so it looks a bit different and call it complete. Once the site is up and running and the fee is paid, many businesses are left to fend for themselves. A great website is a start, but it is just the beginning. The site has to be managed, maintained, monitored and kept up to date if a business is going to realize any return on the investment. Spending a fortune on a website is not going to set the business apart from the competition.
Marketing is what will increase traffic to the site, turn browsers into customers, and improve search engine optimization (SEO) for any business. Health Club Marketing, Marketing for Accountants, or Retail Marketing basically have the same features. Content has to be relevant and current, the site has to be accessible to users of mobile devices, and customer service has to be responsive. The business needs a strong social media presence, and a targeted audience. Reports are important, analysis is helpful, and revamping may be in order. That is a lot of work and most businesses, unless they have an IT department, do not have the time, knowledge, or space to accommodate website up keep. Business owners are busy focusing on the day to day operations of the business.
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Many business websites stop performing well because businesses do not have the time and money to manage them. Launching and managing a customized and responsive website does not have to cost a small fortune. There is a company that will build a truly customized website for a business, not one from a template, for a low set-up fee. The fee includes unlimited page copy-writing, a dedicated project manager, a site that is user and mobile friendly, and on-site SEO.
Once completed, a low monthly fee will keep the site managed and maintained. That includes unlimited updates, twenty-four hour live chat service, insight and analytical reports, and a managed Email newsletter, and ongoing SEO consulting. Add-on services can include corporate branding, re-targeting, call tracking, and others.
